Objective:

✓ Position that “Custas is not just a treats for fun, it’s an adjutant to help mom feed their kids well  and healthily.

✓ Big message for communication: “Tasty Custas is great treat to help kids fill up their hunger and recharge enegery to get throug a day actively”

✓ Engage moms’ participation in the promotion

Activities:

✓ Game on microsite – Custas Run

✓ Facebook post on Fanpage

✓ KOL post (10 level A KOL & 40 level B KOL)

✓ PR articles